By Bob Vause

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In today’s volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you:

Know whether a company is well run and doing well?

Decide which ratios and benchmarks to use to assess performance?

Work out if a company has massaged its results?

Recognize the danger signs on the corporate horizon?

Compare companies operating in different sectors or countries?

These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company’s annual report, judge a customer’s creditworthiness, assess a company’s investment potential, and much more.

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On Sale: Jan 6, 2015
Page Count: 368 pages
Publisher: The Economist
ISBN-13: 9781610394789

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The Economist

About the Author

John Tennent is a coauthor of The Economist Guide to Business Modelling and The Economist Guide to Cash Management. He is an accountant, who for the past twenty years has been involved in training and consultancy with firms such as Unilever, BOC, BAE, Kraft, Thomson Corp, Cable & Wireless, BT, St Gobain, and EMI.

Learn more about this author