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Building Social Business

The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

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Contributors

By Muhammad Yunus

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$17.99

Price

$22.99 CAD

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  1. Trade Paperback $17.99 $22.99 CAD
  2. ebook $9.99 $11.99 CAD

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The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world’s biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls “social business.” The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Genre:

On Sale
May 10, 2011
Page Count
256 pages
Publisher
PublicAffairs
ISBN-13
9781586489564

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Muhammad Yunus

About the Author

Muhammad Yunus, a native of Bangladesh, was educated at Dhaka University and was awarded a Fulbright scholarship to study economics at Vanderbilt University. In 1972 he became head of the economics department at Chittagong University. He is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.

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