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The Tipping Point

How Little Things Can Make a Big Difference

The Tipping Point Open the full-size image

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By Malcolm Gladwell

Read by Malcolm Gladwell

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Price

$23.98

Price

$29.98 CAD

Format

Format:

  1. Audiobook CD (Abridged) $23.98 $29.98 CAD
  2. ebook $11.99 $15.99 CAD
  3. Hardcover $30.00 $38.00 CAD
  4. Audiobook Download (Unabridged) $24.99
  5. Trade Paperback $21.99 $28.99 CAD
  6. Mass Market $9.99
  7. Audiobook CD (Unabridged) $39.98 $39.98 CAD

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Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Genre:

  • Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

On Sale
Jan 1, 2005
Publisher
Hachette Audio
ISBN-13
9781586217457

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Malcolm Gladwell

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England, raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls.

Learn more about this author