Falling Upwards

“With inspiring openness and vulnerability, Jeremy shares his hard-earned wisdom of how to combat the established rules of masculinity, channel our anxiety into bold, new ideas, and grow as flawed, yet hopeful human beings. Falling Upwards is for any creative ready to heal.”
—Yung Pueblo, poet and #1 New York Times bestselling author of Lighter

Acclaimed entrepreneur Jeremy Fall shares how to turn fresh ideas into an authentic career, challenge the old standards of masculinity, and address mental health without shame

Jeremy Fall grew up blocks away from LA's infamous Skid Row with a single mom who managed a restaurant to make ends meet. At night, he’d go into the kitchen and prepare elaborate and comforting snacks—the only way he knew to calm his anxious, OCD mind. As an adult, Jeremy opened fourteen restaurants around the country, collaborated with Quincy Jones, made the “Forbes 30 Under 30” list in 2020, and became the first restaurateur to be represented by Jay Z’s Roc Nation. Having built a business persona based on wild, borderless creativity, he feared that treating his mental health issues might come at the cost of his drive and creativity—but that didn’t happen.

Determined to destigmatize mental health for men, Falling Upwards blends Jeremy’s personal narrative with practical takeaways, outlining core paradigms like The Studio 54 Effect, Paperclipping, and The Power of Basic to help us harness our craziest, most out-there loose balloon ideas and make them work for us—without giving up on our own mental health.

• “With inspiring openness and vulnerability, Jeremy shares his hard-earned wisdom of how to combat the established rules of masculinity, channel our anxiety into bold new ideas, and grow as flawed yet hopeful human beings. Falling Upwards is for any creative ready to heal.”
  Yung Pueblo, poet and #1 New York Times bestselling author of Lighter
• “Creative industries can be so focused on pleasing others, truly, that the only way you can survive and not burn out is to focus and prioritize your mental health. Falling Upwards talks about how to navigate this perfectly!”
  Tia Mowry, award-winning actress and author of Whole New You
• "Pulling no punches, the author discusses how therapy and medication helped him navigate his mental health issues and allowed him to embrace neurodivergence as the source for the “loose balloon” ideas he credits for his successes. ... At a time when the highly flawed alpha male credo of “stronger, harder, better” still dominates ideas about success, Fall’s book offers a welcome take on both masculinity and the nature of creativity."
  Kirkus Reviews
• "Fall’s mix of memoir, business advice, and self-help is targeted to men but inspirational for anyone, especially those who may be going through something similar to what he has experienced."
  The Library Journal