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The Invisible Touch

The Four Keys to Modern Marketing

The Invisible Touch Open the full-size image

Contributors

By Harry Beckwith

Formats and Prices

Price

$9.99

Price

$12.99 CAD

Format

Format:

  1. ebook (Digital original) $9.99 $12.99 CAD
  2. Audiobook Download (Abridged) $18.99 CAD

Also available from:

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing – price, brand, packaging and relationships.

Genre:

On Sale
Jan 15, 2001
Page Count
256 pages
Publisher
Grand Central Publishing
ISBN-13
9780759520943

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Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author