Car Crazy
The Battle for Supremacy between Ford and Olds and the Dawn of the Automobile Age
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Among the pioneering competitors were Ransom E. Olds, founder of Olds Motor Works and creator of a new company called REO; Olds’ cutthroat new CEO Frederic L. Smith; William C. “Billy” Durant of Buick Motor Company (and soon General Motors); and inventor Henry Ford. They shared a passion for innovation, both mechanical and entrepreneurial, but their maniacal pursuit of market share would also involve legal manipulation, vicious smear campaigns, and zany publicity stunts — including a wild transcontinental car race that transfixed the public. Their war on wheels ultimately culminated in a courtroom battle that would shape the American car industry forever.
Based on extensive original research, Car Crazy is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original.
- On Sale
- Nov 3, 2015
- Page Count
- 368 pages
- Publisher
- PublicAffairs
- ISBN-13
- 9781610395526
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